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SEO For Landing Pages: Dos & Don'ts

Ranking high in SERPs is achieved with the help of SEO tools. Landing pages are essential to any Internet promotion campaign to turn visitors into clients. If your resource is not optimized for SEO, it may not get the necessary visibility to drive traffic and conversions.

Mar 07, 202333 Shares472 ViewsWritten By: Alastair MartinReviewed By: James Smith
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  1. Landing Page Matching Criteria for Effective Promotion
  2. What Actions are Useless
  3. How to Promote a Landing Page with SEO

Ranking high in SERPs is achieved with the help of SEOtools. Landing pages are essential to any Internet promotion campaign to turn visitors into clients. If your resource is not optimized for SEO, it may not get the necessary visibility to drive traffic and conversions. However, you must be careful with link building. Here are some dos and don'ts examples of SEO for landing pages.

Landing Page Matching Criteria for Effective Promotion

SEOfor landing pages is crucial to ensure they are easily found and rank well in search results.

The one-page must meet the following requirements:

  • Makes a long-term offer to the user. Suppose you want to present your product or quickly sell it or offer your service before a holiday. In that case, focusing on contextual advertising or targeted adson different platforms is better.
  • There is customer demand without a substantial drawdown due to seasonality and other factors.
  • Using additional traffic sources. For example, promotion in communities, publishing original posts on social networks and, setting up targeted advertising, getting branded traffic.
  • The landing page you promote is not trying to cover high-frequency queries. However, it can respond uniquely, expertly, and in detail to a low or mid-frequency request.

How many other companies for the used keywords? If there are few, then search algorithms will prefer multipage sites that cover more intents.

What Actions are Useless

Landing promotion is useless in such conditions:

  • High competition in your niche. If the primary query displays more than 20 multipage sites with high-quality design, unique texts, and well-thought-out marketing tactics, the promotion will be a simple drain on the budget.
  • Low demand, seasonal drawdown. Ten transitions in a month cannot be considered a success.
  • Lack of originality. Optimization is unnecessary if you do not plan to add blocks with catchy titles and unique texts and do not want to lose potential clients.

You open the first ten links for the main query and see resources with internal links. Then in your case, you will either need to create a multipage or switch to other landing promotion methods, forgetting about the optimization of SEO parameters.

How to Promote a Landing Page with SEO

When we talk about landing pages and SEO, in 95% of cases, it is a commercial topic. The resource is young and does not receive traffic from advertising. The one-page will not bring visitors for quite a long time (from 1 month) since search algorithms do not yet have confidence in the site. When we buy ads, traffic can go as early as a week after optimization + ad launch. That is why SEO is good in conjunction with advertising purchases. You can read a detailed link-building guide here ecommercefastlane.com.

You need to make sure you didn't make mistakes by creating it by filling out a checklist. First, check the compliance with the basic requirements for SEO, including having a sitemap, a robots.txt file, and correctly setting up meta tags. Also, ensure that your page has technical aspects, such as fast loading speed, no broken links, and optimized images.


SEO depends heavily on the features of the promoted page. Therefore, we prepared some recommendations to help you promote your online business:

  • How toselect the best keys for the page? The best methods are to conduct research to find relevant and transactional ones that will attract the right audience. Use them in page titles, meta descriptions, and URLs for improved search visibility.
  • Create compelling titles and meta descriptions. These parts should accurately describe your website and include your target keyword. These elements are what appear in SERPs and can significantly affect click-through rates.
  • Use header tags (H1, H2, H3) to organize the data on the page. It helps search algorithms understand the organization of your contentand highlights the essential parts.
  • Improve your images by compressing them, using informative names and alt tags to describe the picture.
  • HTTPS encryption ensures your users' data is safe and can boost your place in the results.
  • Use internal links to guide visitors to other relevant pages. It also helps the algorithms understand the structure and organization of the provided information. Choose top domains for links.


Look at some issues that may interfere with website promotion:

  • Do not overuse keys on your one-pager. This can lead to a penalty from search algorithms and make your posts hard to read.
  • Do not copy content from other sources. It can also result in a penalty from robots and harm your rankings.
  • With most internet usage happening on various gadgets, ensuring your mobile-friendly page is essential. Neglecting this can result in a poor user experience.
  • Do not use misleading titles or meta descriptions to attract visitors. It can result in high bounce rates.
  • Slow loading can lead to poor rankings. Optimize landing pages' load speed time by compressing images, minimizing code, and utilizing caching.

SEO is crucial to driving traffic and turning your guests into clients. By following these dos and don'ts, you can make optimized one-pagers that both search robots and humans will love.

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