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Marketing Certifications - How They Can Benefit Your Career And Business

Many organizations are on the lookout for marketing specialists with specialized certificates. To stay current in a quickly changing field, other digital marketing specialists are becoming credentialed.

Mar 05, 202332.1K Shares1.1M ViewsWritten By: Alastair MartinReviewed By: James Smith
Jump to
  1. Kellogg School Of Management’s Digital Marketing Strategies
  2. The Digital Marketing Institute’s Digital Marketing Certification
  3. The OMCP Digital Marketing Certification
  4. The Google Digital Garage: Fundamentals Of Digital Marketing
  5. Content Marketing Institute’s Master Class Certification
  6. The SMEI Certified Professional Marketer Course
  7. UC Berkeley Extension Certificate Program In Marketing
  8. The Google AdWords Certification And Analytics IQ Credential
  9. HubSpot Content Marketing Certification
  10. Is It Worth Getting A Marketing Certificate?
  11. What Is The Best Marketing Qualification?
  12. How Much Does Salesforce Certification Cost?

Many organizations are on the lookout for marketing specialists with specialized certificates. To stay current in a quickly changing field, other digital marketing specialists are becoming credentialed. This post will examine the most in-demand marketing credentials as well as the most popular academic marketing certifications.

Kellogg School Of Management’s Digital Marketing Strategies

Kellogg School of Management’s Digital Marketing Strategies
Kellogg School of Management’s Digital Marketing Strategies

Certifications can be an excellent indicator of a person's ability to exhibit mastery in abilities that suggest they can do a job or task to a high standard. While many marketers are pursuing further education, training, and certifications for personal development, certification classes are a good way to continue one's knowledge.

The Digital Marketing Institute’s Digital Marketing Certification

The Digital Marketing Institute’s Digital Marketing Certification
The Digital Marketing Institute’s Digital Marketing Certification

The Digital Marketing Institute provides four digital marketing courses ranging in length from 30 hours to two years at the Digital Marketing Institute. When a student passes the Pro or Expert course, the Digital Marketing Institute and the American Marketing Association both certify them.

Their Digital Marketing Pro course is self-paced and lasts 30 hours. It costs $1368. This course combines two certifications: the Professional Certificate in Digital Marketing from the Digital Marketing Institute and the Professional Certified Marketer from the American Marketing Association. This qualification, which consists of ten modules, is aimed at marketers in management and senior management positions.

The OMCP Digital Marketing Certification

The OMCP Digital Marketing Certification
The OMCP Digital Marketing Certification

OMCP certification, unlike the other certifications we've discussed, has several unique requirements, including passing the OMCP exams and 5,000 hours of marketing experience (which can come from any marketing job, including traditional marketing, copywriting, advertising, and selling marketing services), a post-secondary degree plus 2,000 hours of marketing experience, or completion of an approved digital marketing course plus 1,000 hours of marketing experience.

The Google Digital Garage: Fundamentals Of Digital Marketing

The Google Digital Garage: Fundamentals of Digital Marketing
The Google Digital Garage: Fundamentals of Digital Marketing

The free Fundamentals of Digital Marketing certification course takes about 14 hours to complete. Google will issue a certificate of completion to the student once all modules have been completed. One of the advantages of Google certification is that it now needs brands to have at least one Google certified employee in order to be classified as a Google Certified Partner. Beginning in 2021, Google certification will be required for at least half of a brand's "eligible users." This indicates that Google certified employees are more valuable to a company. After a year, Google demands re-certification.

Content Marketing Institute’s Master Class Certification

Content Marketing Institute’s Master Class Certification
Content Marketing Institute’s Master Class Certification

The Content MarketingInstitute's Master Class gives access to over 20 more marketing-related workshops, as well as 10 modules (30+ hours of material). Students have 12 months to complete the Master Class course, which costs $995 and is self-paced.

The SMEI Certified Professional Marketer Course

SMEI Certified Professional Marketer Course
SMEI Certified Professional Marketer Course

The SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course is offered by Sales & Marketing Executives International (SMEI). The $989 course fee includes one year of Connect access, which gives students access to their online textbook, chapter quizzes, and interactive exercises. To get their certification, students must achieve a passing mark of 75% or above.

UC Berkeley Extension Certificate Program In Marketing

UC Berkeley Extension Certificate Program in Marketing
UC Berkeley Extension Certificate Program in Marketing

The UC Berkeley Extension Certificate Program in Marketing is a college-level certification program that teaches students everything they need to know about starting a marketing career. The $4,700 curriculum comprises a total of 10 classes and is typically completed in two years.

The course will consist of three core courses (6 semester units) and four semester units of electives (typically two courses) for a total of ten classes (150 hours of instruction), with classes available both online and on campus. According to a research on Upwork, after finishing this certification, 88 percent of graduates who were polled received a wage boost of 6% or more.

The Google AdWords Certification And Analytics IQ Credential

The Google AdWords Certification and Analytics IQ Credential
The Google AdWords Certification and Analytics IQ Credential

The course will consist of three core courses (6 semester units) and four semester units of electives (typically two courses) for a total of ten classes (150 hours of instruction), with classes available both online and on campus. According to a research on Upwork, after finishing this certification, 88 percent of graduates who were polled received a wage boost of 6% or more.

HubSpot Content Marketing Certification

HubSpot Content Marketing Certification
HubSpot Content Marketing Certification

The ContentMarketing certification course from HubSpot is incredibly popular for a variety of reasons, the most important of which is that it is free, well-known, and comprehensive. There are 12 lessons, 56 videos, and 11 tests in this course. It is estimated that the training will take about 6 and a half hours to complete.

Is It Worth Getting A Marketing Certificate?

When it comes from a globally renowned business, a digital marketing accreditation is worthwhile. Some companies, such as Google, are so well-known that certifications and courses from them will stand out on your CV.

What Is The Best Marketing Qualification?

CAM Diploma. All of the CAM diplomas are awarded by the Chartered Institute of Marketing, so do hold a lot of weight in the eyes or employers. Certainly these diplomas can help people starting out in their marketing career to get some specialist knowledge.

How Much Does Salesforce Certification Cost?

Aside from that, the average Salesforce exam is $200, and if you don't pass, you'll have to pay another price to retake the exam. It's vital to remember that different certifications charge varying fees for exams and retakes.

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