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How To Get Free Hotel Booking Links In Google

Google has made it easier for hotel owners to list their properties directly on Google, and users can now book directly from the search results page. We'll show you how to take advantage of this feature and how to get free hotel booking links in Google.

May 08, 202397 Shares2K ViewsWritten By: Alastair MartinReviewed By: James Smith
Jump to
  1. Understanding Free Hotel Booking Links
  2. Know How To Get Free Hotel Booking Links In Google
  3. 9 Tips To Optimize Your Hotel Listing
  4. Benefits Of Using Free Hotel Booking Links In Google
  5. People Also Ask
  6. Conclusion

Are you tired of paying hefty commissions to third-party booking sites every time you book a hotel for your vacation? Well, there's good news for you! You can now get free hotel booking links in Google and save a lot of moneyin the process.

Google has made it easier for hotel owners to list their properties directly on Google, and users can now book directly from the search results page. We'll show you how totake advantage of this feature and how to get free hotel booking links in Google.

Free hotel booking links in Google are essentially organic search results that appear on the search results page when users search for hotels in a specific location. These links are free for hotels to list and appear prominently on the search results page, making it easier for users to find and book their preferred hotel.

Google introduced this feature in March 2021, in response to the Covid-19 pandemic, which has severely impacted the travel industry. The feature is available worldwide, and hotel owners can list their properties for free using the Google Hotel Center.

Free booking links for hotels | Google Ads

To get free hotel booking links in Google, you need to follow these simple steps:

Step 1 - Set Up A Google My Business Account

Before you can list your hotel on Google, you need to have a Google My Businessaccount. If you don't have one already, you can sign up for free on the Google My Businesswebsite.

Here's how to set up a Google My Business account:

  • Go to the Google My Business website.
  • Click on the "Manage now" button.
  • Enter your business name and click "Next."
  • Enter your business address and click "Next."
  • Choose the category that best describes your business and click "Next."
  • Add your business phone number and website URL (if you have one).
  • Choose how you want to verify your business (by mail, phone, or email).
  • Follow the instructions to verify your business.

Once you've signed up, you need to verify your account by following the instructions provided. Verification is essential as it confirms that you're the owner of the business and prevents others from making changes to your listing.

Step 2 - Set Up A Google Hotel Center Account

After verifying your Google My Business account, you need to set up a Google Hotel Center account. This is where you'll list your hotel and manage your hotel's information and availability.

To set up a Google Hotel Center account, follow these steps:

  • Go to the Google Hotel Center website.
  • Click on the "Get started" button.
  • Sign in with your Google My Business credentials.
  • Fill in the required information, including your hotel's name, location, and contact details.
  • Upload photos of your hotel and add a description to make your listing more appealing to potential customers.
  • Provide information on your hotel's amenities, such as parking, Wi-Fi, and swimming pool.
  • Set your hotel's availability and rates.

Step 3 - Optimize Your Hotel Listing

To increase your chances of appearing at the top of the search results page, you need to optimize your hotel listing. Here are some tips to help you do this:

  • Add high-quality photos of your hotel and its amenities.
  • Write a compelling description of your hotel, highlighting its unique features and benefits.
  • Provide accurate information on your hotel's location, amenities, and rates.
  • Encourage guests to leave reviews of their stay at your hotel.

Step 4 - Wait For Your Hotel To Appear On Google

After you've set up your hotel listing on Google Hotel Center, you need to wait for it to appear on Google. This process can take a few days, depending on the location of your hotel and the volume of searches in that area.

Once your hotel is listed on Google, users can book directly from the search results page, and you won't have to pay any commissions to third-party booking sites.

9 Tips To Optimize Your Hotel Listing

Now that you know how to get free hotel booking links in Google let's dive into some tips to optimize your hotel listing for better visibility and bookings:

How To Optimize Your Google My Business Listing in 2022 | 15+ Tips To Rank Higher In Google Maps

1. Add High-Quality Photos Of Your Hotel And Its Amenities

High-quality photos of your hotel and its amenities are essential to attract potential guests. Google allows you to upload up to 50 photos of your hotel, so make sure to choose the best ones. Take pictures of your rooms, lobby, pool, restaurant, and other amenities that your hotel offers.

2. Write A Compelling Description Of Your Hotel

Your hotel's description should be unique and compelling to stand out from your competitors. Highlight the features and benefits of your hotel, such as its location, amenities, and services. Use language that resonates with your target audience and makes them want to book a stay at your hotel.

3. Provide Accurate Information On Your Hotel's Location, Amenities, And Rates

Make sure to provide accurate information about your hotel's location, amenities, and rates. Double-check your hotel's address, phone number, and website URL to ensure they're correct. Provide details about your hotel's amenities, such as parking, Wi-Fi, and breakfast, to help potential guests make an informed decision.

4. Encourage Guests To Leave Reviews Of Their Stay At Your Hotel

Reviews from past guests are an essential factor in a traveler's decision-making process. Encourage your guests to leave reviews of their stay at your hotel on Google. Respond to their reviews, whether positive or negative, to show that you care about their feedback and are committed to improving their experience.

5. Save Money On Commissions Paid To Third-party Booking Sites

One of the most significant benefits of using free hotel booking links in Google is that it allows you to save moneyon commissions paid to third-party booking sites. These commissions can add up quickly and eat into your profits. By listing your hotel directly on Google, you can bypass these fees and keep more money in your pocket.

6. Increase Visibility To Potential Customers

Google is the most popular search enginein the world, with billions of searches conducted every day. By listing your hotel on Google, you can increase your visibility to potential customers who are searching for hotels in your area. This increased exposure can lead to more bookings and revenue for your hotel.

7. Provide A Better User Experience For Guests

When guests book directly with your hotel through Google, they can enjoy a seamless booking experience without having to navigate through multiple third-party booking sites. This streamlined process can make booking with your hotel more appealing and convenient for guests, leading to more bookings and positive reviews.

8. Access To Detailed Analytics And Insights On Customer Behavior

Google provides detailed analytics and insights on customer behavior, including search terms, booking patterns, and conversion rates. By tracking this data, you can gain valuable insights into your customers' behavior and preferences, allowing you to make data-driven decisions to improve your business.

9. Control Over Your Hotel's Information And Availability

When you list your hotel directly on Google, you have complete control over your hotel's information and availability. You can update your listing at any time, ensuring that potential guests have accurate information about your hotel. This level of control can also help you to manage your inventory and maximize your revenue potential.

There are many benefits to using free hotel booking links in Google. Here are some of the most important ones:

  • Save money on commissions paid to third-party booking sites
  • Increase visibility to potential customers
  • Provide a better user experiencefor guests
  • Access to detailed analytics and insights on customer behavior
  • Control over your hotel's information and availability

By taking advantage of free hotel booking links in Google, you can save money, increase your hotel's visibility, and improve your guest's experience. Don't miss out on this opportunity to grow your business and reach more customers.

How to know if your hotel is appearing on free booking links | Google Ads

People Also Ask

What Is Google Hotel Center?

Google Hotel Center is a platform that allows hotels to list their properties directly on Google, making it easier for users to find and book hotels. The platform is free to use and available worldwide.

How Long Does It Take For My Hotel To Appear On Google?

It usually takes a few days for your hotel to appear on Google after you've set up your hotel listing on Google Hotel Center. However, this can vary depending on the location of your hotel and the volume of searches in that area.

Can I Still Use Third-party Booking Sites If I List My Hotel On Google?

Yes, you can still use third-party booking sites if you list your hotel on Google. However, listing your hotel on Google can help you save money on commissions and increase your visibility to potential customers.

Conclusion

In conclusion, knowing how to get free hotel booking links in Google is an excellent way to save money on commissions and increase your hotel's visibility to potential customers. By following the simple steps outlined in this article, you can set up your hotel listing on Google and start receiving free bookings in no time.

Remember to optimize your hotel listing by adding high-quality photos, writing a compelling description, and encouraging guests to leave reviews. By doing so, you can increase your chances of appearing at the top of the search results page and attract more customers to your hotel.

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