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Backlink Analysis - Analyzing Backlinks For Better Rankings

You can do a backlink analysis on your company's blog or on a competitor's blog to see how well each is doing at getting those coveted backlinks and raising the keyword rankings. A good search engine optimization strategy includes more than just building links and analyzing them. With backlink data, you can find backlink opportunities and backlinks from your competitors that you need to go after.

Aug 26, 2022147 Shares2.1K ViewsWritten By: Alastair MartinReviewed By: James Smith
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  1. What Is Backlink Analysis?
  2. The Significance Of A Backlink Analysis
  3. Components Of A Backlink Analysis
  4. How To Conduct Backlink Analysis?
  5. Page VS. Site Analysis, Outreach, And More
  6. People Also Ask
  7. Conclusion

Backlinksare one of the most crucial parts.

These links are seen by search engines like Google as an indication of the quality and authority of your website; hence, the more connections to your website that come from other respectable websites, the higher your website will rank.

All of this information may be obtained through conducting a backlink analysis.

Backlinks, also known as inbound links, are links that are located on other websites and point to your own website.

This indicates that developing links is a vital component of SEO, and in order to do so successfully, you need to have a solid awareness of the links you already have, in addition to information regarding the links your competitors have.

Backlink analysis is a detailed assessment of a website's backlinks to evaluate the performance of the website and discover issues that could have an impact on its search engineranking.

Backlinks are inbound links that point to another page on the same domain.

Analyzing backlinks is the equivalent of getting physical when it comes to search engine optimization(SEO).

It is something that should be done on a regular basis to ensure that everything is in working order, but it is also something that should be done once you become aware of an issue.

Having completed this procedure, you will have a much better understanding of the overall health of your website as well as the elements that are contributing to its ranking.

It's possible that you've seen a significant drop in your rating, or maybe you're just not making the kind of improvement you anticipated making.

A backlink analysis will also show you how your website compares to websites that are in direct competition with you.

You will obtain some insight into the tactics that your competitors are doing, and you will be able to consider incorporating some of those strategies into your own approach.

Last but not least, it gives you the opportunity to discover fresh avenues for expansion that you have not previously investigated.

Check out our case study on Glassdoor's backlinking strategy for an in-depth investigation of the enormous potential that backlinking has to assist with the ranking of your website.

How to Use Backlinks for Better Ranking (Guide)

Backlink analysis is a very useful thing to do.

First, a backlink analysis will give you an idea of how useful the contenton your site is to other people.

Sites will usually link to yours if they like what you have to say and trust your brand.

A lot of backlinks could mean that your followers are loyal and want to share your brand or content with their own audiences.

Second, a backlink analysis can help you figure out one of your SEOgoals.

If you look at a top-ranking competitor, you can figure out how many high-quality backlinks and direct target sites you need to get to improve your SEO and beat them.

Backlinks aren't the only thing that affects where you rank in the search results, but Google has said many times that they are one of the top two factors.

Research shows that 91% of all websites don't get organic traffic from Google.

This is mostly because they don't have enough backlinks to improve their rankings and compete in SERPs.

That's why backlink analyses are so important to the success of the organic channel on your site.

With your new link portfolio, you can figure out the value of your links and fix any that don't work.

Also, when you switch your link-building strategy from defensive to offensive, an SEO professional or your current backlink service provider can use the link profile as a tool to get you more backlinks and improve your SEO metrics.

Backlink analysis and hands typing on laptop with a mug and pens on the side
Backlink analysis and hands typing on laptop with a mug and pens on the side

The study of backlinks can be carried out in a number of different ways; nonetheless, there are four aspects that must be present in each and every investigation.

These parts include the following:

  • Anchor Text– what keywords or phrases are the sites linking to your page?
  • Quality of Links– how authoritative are the links to your page?
  • Unique Domains– how many unique sites are linking to your page?
  • Total links– how many total sites are linking to your page?

Link data is invaluable.

And the only way to obtain it is to spend the necessary amount of time to construct a link profile, carry out a link analysis, and draw conclusions from the data.

Because of this, each stage is extremely important.

They produce an all-encompassing perspective of the condition of your backlinks while shedding light on the aspects of your backlink profile that want your attention.

Backlink Analysis: Find Thousands of Link Building Opportunities

If you've never done backlink analysis on your site or the sites of your competitors, there are a few simple steps you can take to get started:

Choose The Sites You Want To Analyze

Backlink analysis starts with choosing which sites you want to look at.

Your own site should be your first priority, but after that, you may need to do some research.

You probably already know who your biggest rivals are.

If you have a local business, your competitors are the other businesses in your area that offer services like yours.

If you sell things online, there are other sites that sell the same things.

Your list should start with these places.

From there, you can do a few quick Google searches to find possible competitors.

Type your top keywords into the search bar and look at the sites that rank for them.

These are the sites you want to rank higher than, and analyzing their backlink profiles will show you where and how you can do that.

Depending on the tool you use, you may also be able to see a list of sites that are competing for the same organic keywords.

For example, SEMrush gives you a list of your top organic competitors based on how many organic keywords any two sites rank for.

Once you've chosen the sites you want to look at, you can choose the tools you want to use. This is mostly a matter of taste, but here are some of the most common choices:

  • Ahrefs
  • SEMrush
  • Moz Open Site Explorer

All of these tools cost money, but they all have some kind of free trial, so you should try them all for your first backlink analysis and see which one works best for you.

But if you're just starting out, any of these tools will give you enough information to make an informed choice.

Enter Each Domain And Collect The Information You Want

After you've chosen your sites and a tool for research, type each domain into the tool you've chosen and start gathering information.

In the next section, we'll talk about the exact metrics you should use for each site.

For now, it's important to have a plan for keeping track of everything as you go.

Backlink analysis involves sorting through a lot of data, and if you don't keep track of it, you won't be able to use it to make smart decisions about your Internet marketing strategy.

Still, your way of keeping track of things doesn't have to be hard.

You can use an Excel spreadsheet or a Google Sheet.

Page VS. Site Analysis, Outreach, And More

So you've done a backlink analysis of all the links to your site.

What's next?

It's time to make one for a page on your website.

This can help you find out more about what kind of content your target audience likes best.

Comparing posts or pages with a lot of good backlinks to those that aren't doing well will also help you focus on steps you can take to start building more valuable backlinks.

Once you know where you need more backlinks to be competitive, it's time to start doing outreach.

Find domains with high domain authorityand reach out to them to see if you can contribute to their blog or do research that can be linked back to your site.

With the information you got from your backlink analysis, you can start to put together an SEO and backlink strategy that will make your content more competitive on search engines.

People Also Ask

Backlinks are links from one page on one website to another page on another website.

When someone links to your site, this is called a "backlink.

If you link to another site, that site will have a link to you from your site.

For instance, words link to YouTube, so videos are now linking back to them.

Backlink analysis is a thorough look at a website's backlinks to figure out how well the site is doing and find problems that could hurt its search engine ranking.

Backlink analysis is like going to the doctor for a check-up when it comes to SEO.

Making great contentis one of the most basic ways to get backlinks.

Your goal should be to make something that other bloggers and experts in your field can use and link back to your site.

This strategy may take a lot of time, but if you can do it right, it's worth it.


Everyone wants to rank high on Google, but how can you make that happen?

You might feel lost if you've tried everything.

Your backlink analysis, an audit of all the pages that link to your site, could be the answer.

You can learn something new about SEO and improve your rankings as a whole.

Backlink analysis is a key part of your SEO strategy, and it will need to be kept up-to-date all the time.

But once you know what to look for, the process should be easy.

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