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35 Best B2B Marketing Influencers To Follow In 2023

Today, influencers (both old and new) drive a significant portion of the B2B Marketing industry. Marketing influencers help B2B marketing professionals learn and connect more, therefore it's critical to keep up with reputable ones.

Mar 17, 20235.9K Shares295.1K ViewsWritten By: Alastair MartinReviewed By: James Smith
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  1. What Qualifies The Best Digital Marketers To Follow In 2023?
  2. Billy Mitchel
  3. Neil Patel
  4. Ann Handley
  5. Gary Vaynerchuk
  6. Marketing Sherpa
  7. Lilach Bullock
  8. Justyn Howard
  9. Pam Moore
  10. Research Forrester
  11. Comscore
  12. Alvin Hussey
  13. Marketo
  14. Douglas Burdett
  15. Genius Rocket
  16. Brian Dean
  17. Ryan Deiss
  18. Michele Linn
  19. Tommy Griffith
  20. Jay Baer
  21. Jennifer Polk
  22. Heidi Cohen
  23. Stephanie Tilton
  24. Larry Kim
  25. Rand Fishkin
  26. Eric Siu
  27. Joanna Wiebe
  28. Jeff Bulas
  29. Kirsty Hulse
  30. Astrid Kramer
  31. Karl Gilis
  32. Dan Petrovic
  33. Liraz Rahmin Postan
  34. Mike Saunders
  35. Shane Barker
  36. Donna Moritz
  37. Who Are B2B Influencers?
  38. Is Influencer Marketing Good For B2B?
  39. How Do B2B Influencers Work?

Today, influencers(both old and new) drive a significant portion of the B2B Marketing industry. Marketing influencers help B2B marketing professionals learn and connect more, therefore it's critical to keep up with reputable ones.

So, to offer you a push, we’ve sorted out the best B2B marketing influencers to watch out, followand learn in <year>. Have a look!

Animated man and woman shaking hands
Animated man and woman shaking hands

What Qualifies The Best Digital Marketers To Follow In 2023?

We've chosen the 30 top digital marketers to follow in <year> based on who is providing the most useful industry advice.

In addition to our own criteria, all of these digital marketers fulfill the following:

  • Distinguished industry leaders and digital marketing experts with a proven track record of development and achievement.
  • Digital marketers have a large number of engaged followers and a steady stream of quality material.
  • Special distinctions, advanced knowledge, publications, or competence in a certain field.

Influencer Marketing Strategies & Tactics For B2B Brands

Billy Mitchel

MLT Creative's Billy Mitchel is a Senior Creative Director and Marketing Agency, partner. They are well-known for the concept of Launchpad, an e-commerce accelerator designed specifically for B2B marketers.

Billy Mitchel wearing a hat and glasses
Billy Mitchel wearing a hat and glasses

Follow Billy Mitchel On:

  • Twitter: @billyMitchell1
  • Blog: www.mltcreative.com

Neil Patel

Neil Patelis a well-known person in SEOeducation, and he consistently publishes information on B2B marketing techniques. Forbes named Patel a top internet marketer, and he continues to push the boundaries of online commerce.

Neil Patel smiling and wearing a brown suit
Neil Patel smiling and wearing a brown suit

Follow Neil Patel On:

  • Twitter: @neilpatel
  • Blog: www.neilpatel.com

Ann Handley

Ann Handley, a well-known MarketingProfs partner and a pioneer in digital marketing, continues to motivate company owners and marketers to achieve real results using doable approaches.

Ann Handley wearing a floral suit and smiling
Ann Handley wearing a floral suit and smiling

Follow Ann Handley On:

  • Twitter: @marketingprofs
  • Newsletter: https://annhandley.com/newsletter/

Gary Vaynerchuk

Gary Vaynerchuk is still a well-known and sought-after marketing influencer today. In addition to being a well-known public speaker, Vaynerchuk is an angel/private investor who has stakes in Twitter, Venmo, Facebook, and Uber.

Gary Vaynerchuk smiling
Gary Vaynerchuk smiling

Follow Gary Vaynerchuk On:

  • Twitter: @garyvee
  • Podcast: www.garyvaynerchuk.com/podcast/

Marketing Sherpa

Marketing Sherpa is headquartered in Jacksonville Beach, Florida. They offer research, email training, demand creation, social, practical case studies, and other services to B2B and consumer marketing professionals.

Marketing Sherpa logo
Marketing Sherpa logo

Follow Marketing Sherpa On:

  • Twitter: @MarketingSherpa
  • Blog: www.marketingsherpa.com

Lilach Bullock

Lilach Bullock, a well-known professional speaker and author in online lead generation and social media, is a prominent name and influencer in coaching, content marketing, and more. She's an excellent choice for any B2B company wanting to generate leads.

Lilach Bullock wearing a green dress and smiling
Lilach Bullock wearing a green dress and smiling

Follow Lilach Bullock On:

  • Twitter: @lilachbullock
  • LinkedIn: https://www.linkedin.com/today/author/lilachbullock

Justyn Howard

Justyn Howard, CEO of Sprout Social, a renowned social management and analytics software business, is a key contributor to the development of brand growth software. As a result, he is a top-rated influencer for staying up to date on new social platform developments.

Justyn Howard wearing black shirt and smiling
Justyn Howard wearing black shirt and smiling

Follow Justyn Howard On:

  • Twitter: @justyn
  • Facebook: @sproutsocialinc

Pam Moore

Pam Moore, CEO, and Co-Founder of a social media & consulting organization that trains in conversion optimization using digital approaches is someone who can promote businessgrowth and help you achieve your marketing goals.

Pam Moore smiling
Pam Moore smiling

Follow Pam Moore On

  • Twitter: @PamMktgNut
  • Podcast: www.socialzoomfactor.com

Research Forrester

Forrester is an independent research institute located in Cambridge, MA that provides sage counsel to business and technology leaders (both global and local). Forrester Research is a fantastic company to watch in <year>.

Research Forrester logo
Research Forrester logo

Follow Research Forrester On:

  • Twitter: @forrester
  • Blogs & Podcasts: www.go.forrester.com/blogs/


Comscore is a Reston, Virginia-based media measurement and analytics firm. It delivers analytics and transforms data into insights and actions for its clients in order to improve the value of their digital investments.

Comscore logo
Comscore logo

Follow Comscore On:

  • Twitter: @comscore
  • Website: www.comscore.com

Alvin Hussey

Alvin Hussey, Senior Business Development Manager at GoSuperAwesome, is a digital marketing influencer and keynote speaker that curates and delivers kids and family-friendly content.

Alvin Hussey
Alvin Hussey

Follow Alvin Hussey On:

  • Twitter: @HusseyAlvin
  • Website: www.superawesome.com


Marketo is a simple and effective marketing software that offers everything in one package – marketing automation, sales applications, social campaigns, ROI monitoring, and inbound marketing – and it is worth the following in 2021.

Marketo logo
Marketo logo

Follow Marketo On:

  • Twitter: @Marketo
  • Blog: www.blog.marketo.com

Douglas Burdett

The creator of ‘Artillery,' located in Norfolk, Virginia, is Douglas Burdett, an ex-artillery officer turned B2B marketing agency principle. Burdett also has a podcast where he discusses current marketing and sales.

Douglas Burdett smiling
Douglas Burdett smiling

Follow Douglas Burdett On:

  • Twitter: @DouglasBurdett
  • Blog: www.salesartillery.com/blog/author/douglas-burdett

Genius Rocket

Genius Rocket, a creative agency located in Washington, DC, provides a more effective and efficient means of executing advertising through exceptional and inexpensive video content and a curated production process.

Genius Rocket logo
Genius Rocket logo

Follow Genius Rocket On:

  • Twitter: @GeniusRocket
  • Website: https://www.crunchbase.com/organization/geniusrocket

Brian Dean

Brian Dean is a well-known influencer in SEO, particularly through his award-winning SEOblogs. So, if you want to improve your SEO, Brian is the one to call after your 2021.

Brian Dean smiling
Brian Dean smiling

Follow Brian Dean On:

  • Twitter: @Backlinko
  • Blog: www.backlinko.com/blog

Ryan Deiss

Ryan Deiss, CEO, and Founder of DigitalMarketer is a prominent player in B2B marketing. Deiss continues to dominate the marketing industry as the originator of "Customer Value Optimisation."

Ryan Deiss wearing a suit and smiling
Ryan Deiss wearing a suit and smiling

Follow Ryan Deiss On:

  • Twitter: @ryandeiss
  • Blog: www.digitalmarketer.com/blog/

Michele Linn

Michele Linn, a B2B contest marketing consultant, is also the Executive Editor of Content Marketing Institute, a writer, and a founder member of the website savvyb2bmarketing.com.

Michele Linn wearing orange cardigan and smiling
Michele Linn wearing orange cardigan and smiling

Follow Michele Linn On:

  • Twitter: @MicheleLinn
  • Blog: www.linncommunications.com

Tommy Griffith

In 2017, Tommy Griffith created the training facility ClickMinded, which began as an SEO course. It now covers a whole training ground, whether it's email, content marketing, or even paid advertising.

Tommy Griffith smiling and wearing blue shirt
Tommy Griffith smiling and wearing blue shirt

Follow Tommy Griffith On:

  • Twitter: @TommyGriffith
  • Website: www.clickminded.com

Jay Baer

Jay Baeris a best-selling author and the creator of a multi-million dollar corporation and digital marketing agency that works with brands such as Nike, Hilton, Cisco, and others.

Jay Baer wearing a plaid suit and smiling
Jay Baer wearing a plaid suit and smiling

Follow Jay Baer On:

  • Twitter: @jaybaer
  • Blog & Podcast: www.jaybaer.com/blog-and-podcasts/

Jennifer Polk

Jennifer Polk, Gartner's principal researcher for Marketers, focuses in marketing (digital) methods that engage customers and advocate businesses. Polk is a powerful influencer who can offer studies to fit any professional demand.

Jennifer Polk wearing a dress
Jennifer Polk wearing a dress

Follow Jennifer Polk On:

  • Twitter: @JenPolk1
  • Blog: www.gartner.com/en/experts/jennifer-polk

Heidi Cohen

Heidi Cohen, the chief content officer of Actionable Marketing Guide, which offers B2B followers with marketing insights on content marketing and social media, has regularly been named the top social blog.

Heidi Cohen wearing a black jacket
Heidi Cohen wearing a black jacket

Follow Heidi Cohen On:

  • Twitter: @heidicohen
  • Blog: www.heidicohen.com

Stephanie Tilton

Stephanie Tilton is a B2B high techcontent marketing consultant who creates eBooks, white papers, case studies, and other materials to shorten the purchasing cycle. Tilton is also one of the founders of the smart b2b blog.

Stephanie Tilton waering hoop earrings and smiling
Stephanie Tilton waering hoop earrings and smiling

Follow Stephanie Tilton On:

  • Twitter: @StephanieTilton
  • Blog: www.tentonmarketing.com

Larry Kim

Larry Kim, the CEO of Wordstream & MobileMonkey Inc, is not new to the digital marketing sector. Kim is an essential person to follow as a top leading expert on startups, Facebook, and Google Ads.

Larry Kim wearing white shirt and smiling
Larry Kim wearing white shirt and smiling

Follow Larry Kim On:

  • Twitter: @larrykim
  • Website: www.mobilemonkey.com

Rand Fishkin

You've probably heard of Rand Fishkinif you work in SEO or any other aspect of digital marketing. He is the creator of SEO powerhouses MOZ and Spark Toro, as well as the bestselling author of Lost and Founder.

Among SEO experts, Fishkin is perhaps best known for his famous blogs, Whiteboard Friday series, and keynote appearances at some of the world's largest marketing conferences. Rand Fishkin is the person to follow if you want to learn more about search marketing and how social media platforms affect customer behavior.

Rand Fishkin smiling
Rand Fishkin smiling

Follow Rand Fishkin On:

  • Twitter: @randfish
  • LinkedIn: https://www.linkedin.com/in/randfishkin/

Eric Siu

Eric Siuis the CEO and creator of Single Grain, a digital marketing business. Siu and his team have collaborated with organizations such as LinkedIn, Salesforce, Uber, and many more.

He also co-hosts The Marketing School Podcast with Neil Patel, as well as Growth Everywhere, an entrepreneurial podcast.

Eric Siu wearing black jacket and blue shirt
Eric Siu wearing black jacket and blue shirt

Siu produces a massive quantity of valuable information through his corporate blog, educational videos, and podcasts, which every digital marketer should be aware of.

Follow Eric Siu On:

  • Twitter: @ericosiu
  • LinkedIn: https://www.linkedin.com/in/ericosiu/

Joanna Wiebe

Joanna Wiebe is the inventor and founder of CopyHackers, and she is widely regarded as one of the pioneers of conversion copywriting. She has worked with organizations such as Intuit, BT, Tesco, Crazy Egg, MetaLab, and others.

Joanna Wiebe smiling
Joanna Wiebe smiling

She is also well-known as a marketing instructor, instructing individuals and businesses on how toenhance their copywriting and content production strategies.

Follow Joanna Wiebe and CopyHackers to improve your digital copywriting and conversion rate optimization skills.

Follow Joanna Wiebe On:

  • Twitter: @copyhackers
  • LinkedIn: https://www.linkedin.com/in/jwiebe/

Jeff Bulas

Jeff Bullas is an entrepreneur, writer, and digital marketer who wants to educate businesses and consumers about changes in the digital marketing world.

Jeff Bulas smiling
Jeff Bulas smiling

He is one of 50 internet marketing influencers to watch, according to Entrepreneur. Jeff is one of 20 digital marketing gurus to follow on Twitter, according to Inc.com.

Onalytica ranked him the #1 Global Digital Marketing Influencer, while Appinions dubbed him the #1 Content Marketing Influencer. He and his work have also appeared in several media, including The New York Times, The Huffington Post, and others.

Follow Jeff Bulas On:

  • Twitter: @jeffbullas
  • LinkedIn: https://www.linkedin.com/in/jeffbullas

Kirsty Hulse

Kirsty Hulse founded ManyMinds, one of the first digital businesses comprised entirely of remote freelancers. She is a keynote speaker, creative trainer, and best-selling book, as well as an SEO and content marketing specialist.

Kirsty Hulse wearing red suit
Kirsty Hulse wearing red suit

Do you want to boost your self-esteem and creativity? Kirsty's presentations and workshops include SEO, content marketing, creativity, confidence, and entrepreneurship - all with a sense of comedy thrown in for good measure.

Follow Kirsty Hulse On:

  • LinkedIn - https://www.linkedin.com/in/kirsty-hulse-01337a1b

Astrid Kramer

Astrid Kramer is an SEO expert, brand manager, user experienceenthusiast, and speaker located in Germany and Spain. She has worked in the digital marketing industry for over 12 years, specializing in SEO, online marketing, and user experience.

Astrid Kramer wearing purple top
Astrid Kramer wearing purple top

She is presently a consultant for major companies and multinational agencies, and she talks at digital marketing conferences all over the world.

Follow Astrid Kramer On:

  • Facebook - Astrid Kramer Consulting

Karl Gilis

According to PPC Hero, Karl Gilis is one of the world's most influential conversion specialists. Karl is a UX comedian who lives in Belgium and lectures at colleges.

He also operates a conversion optimization business (AGConsult.com) and talks at digital marketing eventson a regular basis.

Karl Gilis smiling
Karl Gilis smiling

His site is a comprehensive resource for digital marketers, focusing on usability, user testing, conversion advice, copy and content suggestions, SEO, and much more.

Follow Karl Gilis On:

  • Blog: www.agconsult.com
  • LinkedIn: https://be.linkedin.com/in/webusability

Dan Petrovic

Dan Petrovic, the owner and Managing Director of Dejan Marketing, is one of Australia's most well-known SEO experts. He is a well-known speaker, presenter, and web author in the field of digital marketing.

Dan Petrovic
Dan Petrovic

Want to stay up to speed on the newest technical SEOnews and developments without having to sift through the noise? Follow Dan's succinct blog articles and LinkedIn updates.

Follow Dan Petrovic On:

  • Blog: www.dejanseo.com
  • LinkedIn: https://au.linkedin.com/in/seoguy

Liraz Rahmin Postan

Liraz Postan is a digital marketing professional located in Israel and a former SEO Director at Outbrain.

She is an expert in SEO and content strategyfor both B2B and B2Cbusinesses, and she is frequently invited to speak at digital marketing conferences all around the world. She contributes to big digital marketing sites including SEMRush and MarketingProfs.

Liraz Postan smiling
Liraz Postan smiling

Looking for SEO case studies and insights, writing tips, and conference summaries from digital marketing conferences? Keep up with Liraz's blog and her SEMRush Webinars.

Follow Liraz Rahmin Postan On:

  • Twitter: @Rliraz
  • LinkedIn: https://www.linkedin.com/in/liraz-rahmin-postan/

Mike Saunders

Mike Saunders is the CEO of DigitLab, a digital marketing and social media business located in South Africa. He is a well-known keynote speaker and author.

Mike Saunders smiling and wearing a suit
Mike Saunders smiling and wearing a suit

His site focuses on entrepreneurship, content, industry news, and helpful tips for small company owners. Mike's lectures are an excellent source of information about Millennial marketing, society, technology, and much more.

Follow Mike Saunders On:

  • Blog: www.mikesaunders.com
  • Twitter: @mikeasaunders
  • LinkedIn: https://www.linkedin.com/in/mikeasaunders
  • Medium: @mikeasaunders

Shane Barker

Shane Barker is a well-known digital marketing expert in today's marketing industry. He works with Fortune 500 businesses as well as several A-list celebrities and influencers who are attempting to market digital products.

He is an expert in influencer marketing, content marketing, SEO, product launch, sales funnels, focused traffic, personal branding, and website conversions.

In addition, he is the CEO and Co-Founder of Content Solutions, a well-known content marketing firm.

Shane Barker smiling
Shane Barker smiling

Following Shane Barker On:

  • LinkedIn: https://www.linkedin.com/in/shanebarker/
  • Twitter: @shane_barker

Donna Moritz

Donna Moritz is a social media keynote speaker and visual content strategist who is well-known for her one-of-a-kind content/visual story-telling training. She is widely regarded as one of the world's foremost visual content specialists in marketing and tourism.

Donna Moritz smiling wearing teal cardigan
Donna Moritz smiling wearing teal cardigan

Donna is your girl if you're looking for a blogger that understands what she's talking about! Her award-winning blog, Socially Sorted, was named one of Forbes' "Top 5 Blogs You Need to Know About in 2019."

Follow Donna Moritz On:

  • LinkedIn: https://www.linkedin.com/in/donnamoritz/
  • Twitter: @SociallySorted
  • Blog: www.sociallysorted.com.au/blog/
Google logo under
Google logo under

Who Are B2B Influencers?

A B2B influencer is someone who possesses a high level of authority and authenticity, as well as a particular remarkable level of experience in your business. If a movie or television star likes your product and promotes it on social media, that's fantastic, but it's not very relevant to your consumers.

Is Influencer Marketing Good For B2B?

However, influencer marketingis more significant in B2B than in B2C. After all, the average B2B transaction size dwarfs that of B2C, and the influence of referralsand word of mouth is more essential to the organization's success.

How Do B2B Influencers Work?

Begin your B2B influencer outreach with some easy, non-invasive air cover tactics so that when you contact them, they are already familiar with your business. Get your brand and content in front of them by following them on Twitter, subscribing to their blog, and running sponsored advertisements to their target audiences.

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